WordPress Website and SEO: Build, Optimise, and Grow Online

Are you a small business owner like retail, running a healthcare clinic, services provider and manufacturing unit owner and want to bring your business online but you don’t know how to start. Don’t worry , we help you with all necessary guidance.     

In this era , if your business is not on the present internet, your business will not be notified anymore. Today almost 75% of businesses are on the internet and serve their products and services to customers , even local business owners are also on the internet and given a challenge to big brands. 

For example:- Local cafes might beat Starbucks in its town by offering regional flavors, knowing regulars’ names, and supporting community events. Then you are so late. Gear up and use the modern technologies to stand out from the old method of marketing. 

Marketing is not as easy as you think. It needs time and patience for a long time as we plant a seed in our garden. It will take some time to give fruits and shade but when they start giving your fruits , it will give you fruits for a long time.

So the question is : What do we need to bring business online ? 

Joking!! You have a good question man !!

To bring your business on the internet you need to go to GoDaddy, Namecheap and other domain providers and for WordPress website and SEO , Ofcourse Musket Digital  ….. Sounds good. Ok lets go step by step ..

1- Register your business name 

First, register your business name with anyone of the domain and hosting providers you like or if you don’t know how to do that, we will help you, just  simply contact us. 

When you choose the domain name it must be the nature of your business name. Like your business is in the healthcare sector , your domain name must resonate with your industry.

 For example: –

Health Sphere, Care Nest, or Cure Connect , choose as you like but carefully. This not only makes it easy to remember your business website name but also easy to connect with your customers. Your business name is not only for running business , it’s about your business identity and represents your brand name ,builds trust with your customers, and communicates the value of your products or services for your customers. Think of it as the foundation of your business  brand—choose wisely, as it will stay with you for long years and become the first impression of your business for your customers. So what is your business name ?  Let me know !!

2- Your business website structure 

After finalizing your business website name, the next step is planning your business website structure. A well structured website not only improves user experience but also helps search engines and AI-based crawlers understand your site better. 

First sort your all main services and product categories , then break them down into sub-categories for better navigation . 

For example :-

Main Category (Services) → SEO Services

• Sub-Category → Local SEO
• Sub-Category → Technical SEO
• Sub-Category → E-commerce SEO

Main Category (Products) → Healthcare Products

• Sub-Category → Fitness Equipment
• Sub-Category → Supplements
• Sub-Category → Wellness Kits

When you arrange all the pages properly with the clear categories and sub-categories. Your users will find what they need faster. At the same time, search engines will easily crawl and index your pages, improving your ranking and visibility in Google SERP and AI overview.  One more thing, don’t forget to use the breadcrumbs into your website , it will help your visitors and search engine bot. 

For Example : Home > Services > SEO Services > Local SEO. 

The best way to plan your business website design structure is to carefully study your business competitors. Look at how they design their website structure and how they arrange their services and product pages . The most important is how they guide visitors through their site. 

Need to pay attention following :-

Homepage Layout : You need to notice how they can display their  website a clear overview of all the services and products. Many of them use the feature section and div block that highlight their main products and services and link them directly to main services pages and product pages.

Navigation Flow : Look at carefully how their menu is organized .How categories are arranged with the sub-categories are placed perfectly and how effortless it feels for users to browse through different sections.

Call-to-Actions (CTAs) : See where they place contact buttons, “Get a Quote” forms, or “Buy Now” links to drive conversions.

Don’t forget, stealing is an art but in the digital world, it means taking inspiration and implementation, not copying. Use competitor websites only for reference points to understand what works in your industry. Then, create your own version with:

• Create Unique content that reflects your brand strongly. 
• Different images or graphics that resonate with your audience and represent your business
• Fresh design elements that make your site stand out from your competitors

By analyzing your competitors for your business and then adding your unique creativity, it will ensure your website design is both professional and original, while still being optimized for user experience, SEO for search engines, and AI-driven search results.

Website Launch Checklist: What to Check After Creating a Website

Building a website is the first step to enter the business and digital worlds; it is another level of feeling, but remember it’s just the first step .You still need to learn and achieve many things.  Without the right checking , you may suffer from broken links, poor usability, and weak visibility in search engines. Use this website launch checklist to ensure your site is fully ready for visitors.

Functionality & Usability

1. Test all the links and function buttons : Put the correct navigation links 
2. Check the CTA form to ensure they work and send notifications.
3. Verify your navigation menu is clear and easy to use
4. Test on different browsers (Chrome, Safari, Firefox, Edge) and devices (mobile, tablet, desktop)

 Design & User Experience

1. Make sure the design is mobile-responsive and adapts to all screen sizes.
2. Keep fonts, colors, and layouts consistent across pages.
3. Use high-quality, optimized images that load quickly without looking stretched.
4. Add a favicon (small logo on browser tab) for branding.

On-Page SEO: Everything You Need to Know

On page SEO is the foundation of ranking well in search engines. The aim of On-Page SEO is to optimise the elements within the website so Google and others search can easily understand your website content aligned. If you want to get traffic you need to optimise on-page in better way by following this step by step 

Keywords research for SEO : Boost the website traffic 

1- Research the keywords 

Researching the keywords is very important before creating unique content. When you’re searching keywords , it must be categorised into four departments: Informational Keyword, Navigational Keyword, Commercial Keyword, Transactional Keyword. Below is a clear explanation of each type:–

Informational Keywords: These are keywords used when users are searching for information about products, services, or general topics. People use them to find answers to their questions or to learn something new. Common examples include queries like “What is SEO?”. Typically, informational keywords begin with words such as What, Why, How, or When.

Navigational Keyword : When users want to find the particular websites , products , brands , pages or services , they use navigational type keywords . For example “Musket digital contact page”. In this example the user wants to go directly to the contact page . 

Commercial Keyword: In this type of keywords , users are searching to buy something on the search engine to buy products or comparing checking reviews, or looking for the best option before making a purchase on ecommerce websites like Amazon , Flipkart , Nike etc. For example :  Affordable Nike Sport Shoes,  Jeans under the Rs1000/- , Best Ladies Bistro Shirt. These keywords often include terms like best, top, review, comparison, cheap, affordable, near me—because the person wants to make sure they’re choosing the right product or service.

Transactional Keyword :  Instead to search the products or services on the search engine. The users directly buy from the known website. For example Facebook login, YouTube, Nike official website.

These keywords show that the user is not looking for options, they already have a specific destination in mind.

2- Keywords Mapping

Keyword mapping is the first step at the beginning of SEO. It is the process of identifying keywords and assigning them to a particular page of the website. In simple terms, keyword mapping works like a blueprint that connects your target keywords to the structure of your website. It prevents keyword cannibalization of multiple pages competing for the same keywords, so the search engine understands the content and provides keyword ranking individually.

Example:

Homepage → “SEO Services”

Blog page → “Benefits of SEO for Small Businesses”

Service page → “Local SEO Services”

3-Content Creation For your website : Know your business

In SEO terms, content is king—and that means your content must be unique and aligned with the nature of your business website . As an example, if you run a software development agency, your content should be focused on topics related to software solutions, development processes, technologies, and client demand. It would not make sense to create content as if you were an SEO agency, because that content does not reflect your actual services, products to your business . The key is to write content that not only helps your website rank but also truly represents what your business offers.

4-Optimize Meta title and description 

Meta Title is a clickable heading that is shown in the search engine results for a webpage and guides the search engines and users to understand what type of page it is. Generally, the Meta Title is between 50–60 characters because within 50–60 characters it appears clearly in the search engine results, and users understand completely what type of services and products are there.

The Meta Description is a short text summary of the Meta Title, which proves that your website provides what you are saying in the Meta Title. Generally, the Meta Description is between 150–160 characters. So, both are interrelated with each other and are the first content to show your services and products summary to users and search engines. Both help in ranking your business website if you have written them relevant to your services and products. In the Meta Title, use your primary keyword at the beginning of the sentence, which clearly explains your services and products, and at the end of the sentence, use your brand name.

Pro Tip: If you want to write the services page of “Small Businesses SEO Services,” then the Meta Title and Meta Description must be like this:

For Example :

Meta Title: Small Businesses SEO Services – Boost Rankings with Affordable SEO | Musket Digital

Meta Description: Affordable SEO services for small businesses that help you rank higher, attract more customers, and grow your brand online. Trusted by Musket Digital.

5-Use One H1 per Page: A Golden Rule for SEO

Clear headings help your business website’s body content and clarify the intention of your website content navigation about your services and products. The H1 heading is one of the most important texts of your website to present a clear structure of the body content, but if there are multiple H1 tags on your website, then readers and search engines might get confused. Especially for search engines, it creates confusion in crawling and may cause them to leave your website. However, don’t forget to use H1 properly and subheadings properly. You can use HTML code to make a distinction between main and subheadings.

For Example:

For H1 → <H1>Why Small Businesses Need Professional SEO Services</H1>

For H2 → <H2>Why Choose Musket Digital for Small Businesses SEO Services</H2>

When you start writing the H1, use the primary keyword or main keyword of that particular page. Don’t use that keyword on other pages because that main keyword is meant for that specific page only. For subheadings, use the secondary keyword and make sure it is interrelated to the H1 and makes sense with your business products and services content structure.

6-Power of Image Optimization

Image optimization is a way to improve the images on your website to make it load faster and open quickly when users visit. It shows that your website is customized for users and attracts more attention from customers’ eyes.

Choose the right file format for images, such as JPEG, PNG, WebP, and others. The best file size for images is 70–150 KB, and always match the image dimensions to where they will be displayed on your website. Clearly mention the alt text, because search engines cannot understand your images directly. They rely on alt text to help rank your website.

If you want to see your images’ clicks and impressions, use Google Search Console. Click the Performance button on the left side, and under Performance, select Search Type → Image. You will then see all clicks, impressions, queries, and other relevant data for your images.

7-Improve URL Structure for Better SEO Results

According to every SEO executive and well-known SEO professional, the structure of a URL must be short, simple, descriptive, and user-friendly. Use the most relevant keyword with a high search volume in search engines and AI to tell both the search engine and the user what the page is about. Whenever you are creating a URL, separate the words with hyphens to avoid unnecessary parameters and keep the structure simple and directional. When your website URLs are simple and descriptive, it will be easier for Google crawler bots to understand them, leading to better visibility in search engines and AI for the content text on the website page.

For Example: https://musketdigital.com/seo-services/   — this URL clearly indicates the SEO services page.

8-Internal Linking in Website Navigation and SEO

In terms of SEO, Internal Linking refers to the method of connecting one page with another page through hyperlinks within the same domain (same website), which helps users navigate and find related content, services, and products. If you do correct interlinking, then search engines better understand your website structure and distribute link equity to all the interlinked pages, which will help increase Domain Authority and Page Authority. This is the best way to give crawler bots a chance to understand your content and index it faster. After putting the interlinking in place, check it properly to ensure there are no broken links, and always check at intervals to confirm it is working or not.

9-Why Schema Markup is Important

Google knows your website about your services page, blog content, local page, etc. If not, you need to add schema markup. Structured data is a special type of code that needs to be added to your website in the heading section or bottom section. In WordPress, the Yoast plugin has an option to add or enable schema code. If you do not find the option, then create a shortcode, put the schema code there, and save it — it will work. Structured data helps search engines better understand your website content and display it in a more attractive way in search results. It acts like a dictionary for search engines, giving context about whether your page is about a business, product, service, review, article, event, or FAQ.

Generate the schema markup code on this website : https://technicalseo.com/